The Animal Poisons Centre team are working tirelessly around the clock to improve outcomes for poisoned animals. Two weeks ago, we rolled out an automated and intuitive SMS follow up service. All pet owners that call the Animal Poisons Centre now receive an SMS asking if their pet developed any further symptoms after the call. The timing of the SMS is dependent on the poison involved (and when symptoms are expected to occur). Responses are automatically integrated into the case record, and when further symptoms have occurred, cases will be marked for follow up by one of our poisons specialists. This de-identified outcome data assists us in continuing to refine our management of poisoned animals, and ultimately translates into better outcomes for poisoned pets. With over a 60% response rate so far, we are confident that this data can truly make a difference to the way poisoned animals are managed.